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InTents Magazine: Details To Consider On Location Visits Before Tents Go Up

Brides, corporate groups and art fair promoters look for venues that are aesthetically pleasing, offer access to auxiliary services and lie in proximity to the people they want to attend their event. When tent rental companies are involved, site evaluation elevates to a level that involves criteria their clients might overlook.

Matt Mutton, vice president of Bob Mutton Party Rental & Event Planning in Fort Wayne, Ind., notes that one of the biggest questions to be answered is whether the tent of the needed size will fit the chosen location. “That includes floor space, overhead wires, trees and things of that nature,” he says. “A conversation needs to be had on site with the customer. That’s where reality takes place. You can say, ‘I see you have a pool house out here. Where does the power come from?’”

Donny Vasquez, vice president of Made in the Shade of Sacramento, Calif., also considers it important to quiz property owners. If the tent is going to be weighted with water barrels, not only is water location important, but also water pressure.

“We try to educate our customers on what our needs are going to be,” he says. “‘We are going to be filling twenty-three 55-gallon water drums on your property. Is water pressure going to be a problem?’”

When Scott Sutherland, president of Olympic Tent in Tacoma, Wash., previews an event location, he looks for what is above, on, around and below the site. “Conducting a professional evaluation of a site consists of cataloging all of the physical measurements and looking for obvious trouble areas such as overhead wires, gas or utilities connections on surrounding buildings, signs of poor drainage, the slope and lay of the land, signs of prevailing wind direction and just basically being observant of the site and its immediate surroundings,” he says.

“Everybody thinks with rose-colored glasses: It’s going to be 78 degrees with no breeze,” Mutton says. “If it rains, where is the water going to run? A lot of times, you can’t understand the worst-case scenario until you are on the property.”

Sutherland likes walking a site with a customer so they can explore various possibilities early in the process. “It also is an opportunity to ask questions about the site,” he says. “Owners of property generally know if there are buried utilities, old foundations or issues with water ponding during heavy rains. Every time a tent goes up everything is in play. All codes have to be met, every time. The solutions are often site-specific, but the same questions always have to be addressed.”

That said, there are considerations that must be made for public events that don’t apply to private events, such as ADA guidelines for handicap access.

“The requirements of each site evaluation can change depending on the size and scope of the project, where they are in the decision and design process and whether or not the customer has hired an event planner, production company or full-service caterer,” Sutherland says. “In any case, I am the expert on my equipment and its usage—and I am responsible for its safe installation.”
Partners in time

“The more, the merrier,” Harold Sater says. And he’s not just talking about guests for a fundraiser or celebration of a couple’s 50th wedding anniversary. The owner of A&A Tent Productions in Shreveport, La., welcomes not only his customers and event planners at site evaluations, but also code inspectors early in the process.

“Every town and county and parish has different rules and regulations,” he says. “We have gotten jobs where we can’t be over a certain height because of apartments where you can’t block their view.”

In addition to the location of utilities, sprinklers and power lines, he says he needs to know whether his crew will be able to pull vehicles onto the site, whether there is a place to store equipment and how the tent can be anchored. Ninety-five percent of Mutton Party Rental’s site inspections are conducted between the tent company sales representative and customer. But, Mutton notes, “When you work with event planners, they like to have everybody involved.”

Having all the vendors participating early on helps avoid timing problems that can be overlooked. But that doesn’t always happen. So Made in the Shade calls the customer a day before delivery. “We let them know when we will arrive,” Vasquez says. “That alerts them that if they have A/V coming at the same time, we may need to move our schedule around.”

“Always have a checklist you work from, and go through it as you examine each job and talk with the customer,” Sater advises. “Make sure you know what they want and what they don’t want,” he advises. As for code officials, he says, “I try to bring them in as early as possible and keep them on my side.”

Mutton agrees with that strategy. “When we do a large event, we sometimes have contact with the fire marshal in an initial meeting, and we find that typically creates a much smoother sailing experience,” he says.

Made in the Shade has installed tents for multiple events at the California State Capitol. “When we do a site walk, we have to get the California Highway Patrol involved,” Vasquez says.

Three years ago, A&A put a tent on top of a riverboat casino. “We had the fire marshal, Coast Guard, casino staff and Losberger tent people there,” Sater says.
Returning to the scene

The number of site inspections performed by tent rental companies depends mostly on the size and complexity of the event.

For the riverboat casino job, A&A began planning six months out. “For fancy jobs, three to four months [prior to the event] is not uncommon,” Sater says, adding that even simple events may require more than one visit if the customer requests it. “We’ve had the grandmother and mother of a bride want to go over everything. When we dealt with General Motors, someone flew in from Detroit to go through everything we’d already done with a local GM person.”

“The majority of our clients only need one site inspection,” Mutton says. “We try to have them within 45 days of the event, but a lot of the time, all the details are not finalized. I can remember one event four or five years ago when, during the site inspection, we confirmed we could back our vehicle into the client’s back yard. Over the next two months, they had a lot of landscaping done and we could no longer fit along the side of the house. Everything had to be carried in and out.” Fortunately, Mutton had performed a second inspection a week prior to the event. “The biggest thing is having direct and clear conversations with the customer about loading and unloading,” he says.

Sutherland says he’s done initial site evaluations up to a year in advance of an event, but then multiple site visits are needed as changes, inevitably, occur—whether in the size of the event or in the landscaping.

Made in the Shade tries to keep site evaluations in a three- to nine-month window. But Vasquez visited the track at Sacramento State University five times in a four-month period prior to the U.S. Track and Field Championships. The track complex had been recently renovated, so Vasquez was not familiar with it and vendors were continually added.

Although their companies have site-evaluation forms, Mutton, Vasquez and Sutherland admit they don’t use them as often as one might expect. But they all make notes and sketches.

“I use several blank pieces of paper,” Sutherland says. “I have, in the past, used different forms. However, I have always returned to grabbing a blank pad, because there are no limitations with a clean sheet of paper. I always draw out a sketch of the site, and my notes can take up several pages. I need to have notes on the basics: who, what, where, when, why. And then it is my job to figure out the how.”

InTents Magazine: Special Event Trends for 2014

Special event trends constantly challenge event designers to find new ways to show off their best. From thematic design statements to technological advances, these eight trends are the ones to know in 2014:

Return of the black tie: Thank Hollywood for the reemergence of luxury and formality. Movies such as “The Great Gatsby” and television shows such as “Downton Abbey” have brought back the elegance of black tie formal style, lavish celebrations and stately sit–down dinners. Expect to see grand house parties with plenty of sparkling crystal stemware; polished silver vessels, vases and serving pieces; traditional fabric tablecloths, napkins and runners; and shimming chandeliers suspended over long dinner tables and place card tables.

Midas touch: Something on the dinner table has always glimmered and shined. But thanks to a spotlight on the Art Deco era, gleaming, glittering gold is the hot color. Gold adds a sprinkling of sophistication, and it looks fantastic paired with any color. Softer shades such as pale blue, lavender and pink keep gold toned down, whereas cranberry red, crisp white and midnight blue turn the drama of gold up high on the designer dial.

Tradition tops the table: Heartier, sit–down meals that show off the plated classics will return in 2014. Caterer Max Hansen, a classically trained chef and cookbook author in Bucks County, Pa., says, “The most popular foodie choices for 2014 events seem to be stylishly plated dinners that feature elegant–but–modern presentations of the best local ingredients available. Hosts are savvier than ever, requesting seasonal entrees like venison, pheasant, roast beef and salmon, served on fine china from covered silver platters by formally trained servers.”

Tall floral arrangements: Tall arrangements disappeared for a spell due to design preference, perceived extravagance and budget constrictions. But oversized floral decorations are back, making bold statements in traditional silver candelabra, sculptural glass vases and sleek modern metal containers. “Mixing high and low floral across a party room makes such a visual impact, and when guests spend four to five hours in that space, it’s an event designer’s dream to create an environment with layers of color and texture,” says Brian Kappra, creative director of Evantine Design, an award–winning floral design and event planning company in Philadelphia. “It tells a story like nothing else.”

Living walls: Living or “green” walls—vertical displays of plant material and/or flowers applied to tents, along walkways and marquees, or behind stages—take floral design to a new level of artistry and also disguise unsightly equipment or views with stunning efficiency. “With a nod to theatrical set design, using dried flowers mixed with fresh can make this extravagant element more affordable without sacrificing impact,” Kappra says.

Dramatic destination venues: With their natural beauty and dramatic views, destination locations continue to gain in popularity and move beyond weddings. Corporate conferences, retreats and political gatherings are discovering the allure of tropical destinations, if only for small leadership meetings. A related trend is an increase in larger tented celebrations. “Once considered the ideal way to elope or enjoy a smaller, intimate wedding celebration, we’re seeing destination weddings expanding into grand ballrooms and tented spaces in 2014 and 2015,” says Carlos Damy, owner and business director for Elena Damy Floral and Event Design in Los Cabos, Mexico.

Shared experiences: Today’s successful events need more than seamless planning and impeccable execution to achieve greater impact, particularly for corporate launches, non–profit fundraising and social awareness campaigns. Corporate clients are asking event professionals and experiential agencies to leverage parties and events into opportunities to meet, exchange, share and build community engagement.

Get techie: Technology and strategic communication are key in today’s party planning world, with all–in–one apps to track activities, connect with business contacts and share experiences via social networks. This now includes using apps before, during and after an event to engage with attendees and guests for lasting impressions, and applies to weddings, social parties and non–profit as well as corporate events. Don’t ask a client, “Are you using an app?” Instead, show you’re aware of the trend and ask your clients, “Which app are you using?” and incorporate it into the planning process.

How to Make An Inexpensive Light Tent – DIY

The following tutorial on constructing an Inexpensive Light Tent was Submitted by Jeffrey Bail over at our Forums. I thought it was well worth highlighting here on the main blog too! See Jeffrey’s Flickr Account here.

If you’re like me, you don’t want to spend money if you can do it yourself and yield the same results. One day I was at my local photography store I saw one of these “Pop-Up” light tents. It consisted of a collapsible white fabric box with a hole in the front and 3 lights – used for photographing small objects in photographic studios (like the shot of the chocolate reindeer to the left).

I was going to purchase it until I saw the $100 price tag. No way I am going to spend $100 on some fabric and 3 lights when the material costs far less. So I set off and built one of these light tents and it did not come out bad at all.

Tent Sale Success By The Numbers

“Ya gotta structure this just like a car deal.”

It is impossible to maximize the gross profit on a car deal unless the “structure” of the deal is sound—right?

The same holds true for maximizing your success participating in tent sales. Unless the numbers, or “the structure” is sound—you’ll leave money on the table and in the tent. Maybe even handing it to your competition.

Let’s discuss the important “numbers” and how they relate to “structure”—maximizing your success and profitability during these off-site events (Tent Sales).
Inventory and salespeople

For years, dealerships looked once at their inventory and aging reports to determine how many vehicles they would display at off-site sales. After all, the old saying “the more you have, the more you’ll sell” holds true—right? Not necessarily.

After producing over 500 events, we have discovered that the number of salespeople is as important—even more important—. than the number of vehicles displayed. Really!

Here’s the structure you’re looking for—one salesperson for every eight vehicles on display. This 1 to 8 ratio seems to be the perfect balance of satisfactory salesperson coverage.

Keep this 1 to 8 structure and you’ll sell 35 percent to 45 percent of your displayed inventory (depending on the length of the event and time of year)—maybe more.

Write ups or test drives-where should our focus (and thus “spiffs”) be? Quite frankly, putting the focus on write-ups at a tent sale is as outdated as dial up computer lines.

You’ve seen it before- a write-up comes to the desk—we dive into the deal with one, two, maybe three pencils and we learn the customer has not even driven the vehicle. How stupid is this?

Or worse yet, your salesperson grabbed an up and sat them down to do a credit application without even putting them in a car. These “pros” can’t waste their time with someone with poor credit so they work every customer like they are a “special finance” deal.

Wake up and smell the coffee, people! I cannot tell you the number of under 500 Beacon customers who somehow find a qualifying down payment, co-signer, or even someone else to buy them the vehicle if they have an emotional attachment to the vehicle.

This can only happen with a nice, long test drive.

It’s all about the test drive. If I were on the desk, I would not even accept a write up—.or even a credit application without a test drive at an off-site sale.

Here’s the structure: about 37 percent of all test drives will result in deals during off-site sales. That’s better than one in three.

It doesn’t seem to matter if these three demos are with different customers or three demos (on different vehicles) with the same customers. If your troops gain enough control to go on at least three test drives (complete with a professional features and benefits presentation) there is going to be a car deal.

This is due to many factors, most of which we’ll cover in a future article. In the meantime—focus on the demo-not just the write up!

More on staffing

We have already covered the 1 to 8 ratio of salespeople to vehicles displayed, and that this will equate to approximately a 35 percent-45 percent inventory turn (assuming you have a nice mix of vehicles on display with an average ACV of below $15,000-$17,000)- but there is more to the staffing structure.

Roughly 50 percent of all deals made at an off-site (tent) sale will be delivered after 5pm. In fact, on Friday and Saturday, take your number of units sold at 5pm. Double that number and this is very close to where you’ll end the evening.

Deliver 15 vehicles by 5pm and expect to sell 30 for the day. Really! In contrast, sell two before 5pm and you might only do four or five for the day.

Therefore, having 100 percent of your staff working bell to bell does not make much sense—does it?

Consider this: For the first half of the day (until 3 or 4pm) why not staff with one salesperson for every ten to twelve vehicles on display? After 4pm, call in the reinforcements from the dealership and staff your display with one salesperson for every six to eight vehicles on display.

Here’s a staffing chart you might find useful.

9am-1pm One salesperson for every 12 vehicles on display

1pm-4pm One salesperson for every 8 vehicles on display

4pm-8pm One salesperson for every 6 vehicles on display

8pm-mid. One salesperson for every 10 vehicles on display

Furthermore, get your salespeople out of the element every couple of hours. Have them go somewhere to get something to eat or drink. Send them to the dealership with a trade. Help them get their mind and body away from the venue for a few minutes.

A short break every couple of hours will enhance the performance of every salesperson.

With this staffing structure and break structure, expect your salespeople to average 2.7 to 3.6 units sold per event. Call it slightly better than three units sold each.

Ten salespeople will combine to sell 32-34 units, if they are working in an 80-unit display.

It’s all about the structure.

He who stays late wins.

Here is a really interesting stat for you to ponder…

Almost always, the dealership posting the last deal of the night also posts two of the last three (or four) deals and three of the last five (or six) deals of the day. Get the last deal every day and you’ll be very happy at the conclusion of the event.

So, there you have it, the magic formula- the structure of a successful tent sale.

Good luck and good selling.

Mike Conley, of Conley and Associates can be reached at 1-800-643-8582 or at Mike@conleyauto.com.

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